I tell scientists all the time: Look the journalist up.
The number of times I interview a scientist about a paper and they end with '....who is this for?'
I could have been from the Daily Mail!!!
I am Googling you. Google ME. Or ask me for samples of stuff I've done I am always happy to oblige.
There's also the related thing.. when a Journo emails you too many questions to answer with a *very* tight deadline... they're on some bullshit to be avoided.
Wow, that's wild that people don't ask. But then... I'm up to 4 times now that journalists have interviewed me without even a cursory google first 🫤 There is plenty of information about me on the internet!
Also it's totally ok to ASK about the journalist's process. I know I work with people who don't talk to journalists a lot, and scientists are often TERRIFIED to look like fools. But it's ok to ask! Most people don't know how I do what I do I am glad to tell you!
To be fair to Daily Mail science coverage, the only time I did an interview with them, they were actually more thorough than some other outlets. But I was very much aware of, and nervous about, who I was speaking to!