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Jessica Cheeri@cheerijessie.bsky.social |
I think there's a difference in degree that happened with the advent of radio and movies that heightened the idea that the celebrity was talking to the audience. Probably there was some of that with stage acting as well, but radio was different
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Jessica Cheeri
@cheerijessie.bsky.social
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They discovered the forerunner of influencer marketing at basically the same time
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Judas Jurgen
@judasjurgen.bsky.social
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You're 100% correct! Horton & Wohl, 1956, "Mass Communication and Parasocial Interaction: Observations on Intimacy at a Distance". If I could attach a pdf, I'd be doing that right here on this post.
0 replies 0 reposts 1 likes