|
Danny Cullenward@ghgpolicy.org |
This is such an important story on plastics recycling. I wanted to echo Lisa's description of the games being played with "mass balance" and "free attribution" methods — the means by which the plastics industry makes weak claims about recycled plastic content — as similar to offsets.
1 replies 10 reposts 39 likes
|
|
Danny Cullenward
@ghgpolicy.org
[ View ] |
The story includes a great animation walking through how life cycle analysis methods get abused to concentrate the low overall percentage of recycled content into single products, in order to justify marketing a higher percentage of recycled content than they deserve. Here's a screenshot.
1 replies 0 reposts 0 likes