It does feel like shouting into the void sometimes. I talk to people in person and I feel that's effective. People who aren't online all the time don't know what's going on. I've had conversations with my barber and my doctor in the last week. I sent the doctor a link to Hospitaliers.
I feel it's really important for Westerners to get out of the bubble of online supporters. I talk to Ukrainians first because I like you all, but also I can make the IRL conversations very personal, e.g. "I have friends who have no electricity or drinking water, who are kept awake by explosions."
one of my numerous nightmares is when people like you talk to indifferent people - they're like "yep, sure, you're absolutely correct', i completely agree and will donate and do everything i can" just to make you leave and they absolutely don't give a shit