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e.w. niedermeyer@niedermeyer.io |
I think this gets its exactly right. Tesla's "big battery plus fast chargers on freeway" model bootstrapped EV demand, but the next wave of adoption requires both policy and sales narrative to emphasize home charging. This centers the EV's superpower (a full tank every morning), not its shortcomings
11 replies 8 reposts 50 likes
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e.w. niedermeyer
@niedermeyer.io
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As long as adoption policy and narrative centers the EVs ability to almost or mostly match ICE performance on road trips, you're playing to its weakness and stimulating infinite demand for ever-bigger batteries and more chargers. There will never be enough! You have to flip the script at some point.
1 replies 2 reposts 21 likes
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The American Civil War Podcast
@uscivilwar.bsky.social
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One area where this causes difficulties, however, is for the very large number of Americans who rent or live in other forms of housing complexes. These usually lack separate garages and parking is usually exposed to the weather. Yes, they may have chargers, but not remotely enough for everyone.
0 replies 0 reposts 1 likes
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Mop Bucket
@mopbucket.bsky.social
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In dense areas you want to call it "street" or "curbside" charging, not "home" charging. This takes a little more political pressure, but it's quite doable via building codes.
0 replies 0 reposts 0 likes
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Luis Villa
@luisvilla.bsky.social
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My MIL was very surprised when we had this talk with her. She’d completely internalized the highway charger discussion, and lives far away from any such. We’d probably contributed to that over the years by talking more about our highway stops than home charging.
0 replies 0 reposts 0 likes
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Robot Monkey Pants
@robotmonkypants.bsky.social
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Any convo on home charging needs to also include apartment/condo owners and their options, as not all those locations have easy access to home plug-in spaces
0 replies 0 reposts 1 likes
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Joi Ito's Jibo sez bluesky migration is for the birds
@joi-itos-jibo.bsky.social
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The explosive growth in home solar is going to be key here. We recently got solar and our supplier sends us marketing emails about home batteries and fast car chargers.
5 replies 0 reposts 4 likes
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Michael
@heluecht.pirati.ca
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The only problem there is that this is not always possible. Not every person has got their own personal parking space at home. Means we also need a solution for people who park on the streets over night.
0 replies 0 reposts 2 likes
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Jombucha
@mangetout.bsky.social
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My presumption (not in US, not an EV owner) would be that most people with EVs who don't have charging space at home would have somewhere else they spend 8+ hours a day, which could also be incentivised to have chargers for their workforce.
0 replies 0 reposts 0 likes
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Guinea
@guineaprince.bsky.social
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A lot of people live in apartments or places without easy home charging options. I'd love to see chargers prolific as gas stations so you don't need to scan the app to find the 1-3 hidden in town, and for CCS to replace all those superchargers taking up space.
0 replies 0 reposts 1 likes
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Dennie Edwards
@dennieedwards.bsky.social
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GM should be building out its own Ultium charging network instead of spending billions on stock buybacks.
1 replies 0 reposts 1 likes
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Brian
@briancervino.bsky.social
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As a product marketer I think the “a full tank every morning” is about as good it gets for marketing to that side of the market. You nailed it! Now there’s the other segment of dense urban dwellers that don’t have dedicated parking that need some messaging, but it’s doable.
0 replies 0 reposts 1 likes