Check My Ads's avatar

Check My Ads

@checkmyads.org

287 followers 5 following 7 posts

We're the adtech industry's only watchdog. Current mission: dismantle the disinformation economy.


Check My Ads's avatar Check My Ads @checkmyads.org
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Here's a fun lil' update on this. Thank you for your submissions!

checkmyads.org/updates/chec...

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Reposted by Check My Ads

Check My Ads's avatar Check My Ads @checkmyads.org
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Given how toxic Twitter has become, we asked the Trustworthy Accountability Group to investigate if Twitter is in breach of its brand safety guidelines.

The company's CEO confirmed to Digiday that investigation is now under way.

digiday.com/marketing/xs...

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Check My Ads's avatar Check My Ads @checkmyads.org
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Here's an example of no gold/no overflow

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Check My Ads's avatar Check My Ads @checkmyads.org
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We've seen examples that do not have the yellow checkmark, and examples where the text is missing despite there being no overflow. Even if the overflow were the problem, coding incompetence is no excuse for not disclosing ads.

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Check My Ads's avatar Check My Ads @checkmyads.org
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We're investigating reports that people being shown ads on Twitter that aren't marked as ads, something the FTC really isn't a fan of! So if you're still occasionally on the hellsite and happen to notice this, zing a couple screenshots our way: submit@checkmyads.org

4 replies 6 reposts 11 likes


Check My Ads's avatar Check My Ads @checkmyads.org
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Currently, X has Trustworthy Accountability Group certification, meant to let advertisers know it's a safe place to be. But we all know how unsafe Twitter is now.

So we filed a complaint with TAG, and now they're investigating to see if it's in breach of guidelines.

digiday.com/marketing/xs...

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Check My Ads's avatar Check My Ads @checkmyads.org
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Hi, hello, ahoy! New platform, same mission: Dismantle the disinformation economy.

Our latest effort: Making sure advertisers know Elon Musk's most recent outburst against the ADL is a failed attempt to cover up his own incompetence.

checkmyads.org/updates/musk...

1 replies 1 reposts 8 likes