Erin Brenner (she/her) (@ebrenner.bsky.social)

Hannah (hveditorial) @hveditorial.bsky.social
[ View ] Jun 26, 2024 at 18:08 UTC

For anyone who uses PerfectIt to edit:

PerfectIt will not be compatible with Microsoft Word's upcoming update, and PerfectIt Support is recommending you disable updates until the company finds a workaround.

#AmEditing #Copyeditor

support.perfectit.com/kb/guide/en/...

0 replies 9 reposts 8 likes

Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 26, 2024 at 13:29 UTC

Wow. I got an email from a store credit card managed by Comenity saying that there will now be a $2.99 charge for paper bills. Granted, if you shop at this store, you likely can afford $3/mo. But if Comenity rolls this out universally, that's going to hit some struggle people hard.

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 24, 2024 at 00:04 UTC

Editors are not the alpha. We are the delta: we make the change.
#Editors24

0 replies 0 reposts 3 likes

Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 23:59 UTC

When you think about what you want for the future of editing, you start to see the changes around us and see the possibilities that can come from these changes.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 23:41 UTC

@scieditor.bsky.social challenged us to come up with 100 truths about editing. Here are some from my group:

There are more training programs
Language changes
Pants are optional

#Editors24

0 replies 0 reposts 1 likes

Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 23:25 UTC

We were promised a paperless office with computers. Paper has increased 30%.

AI will not put an end to writing and editing.

#Editors24

0 replies 0 reposts 1 likes

Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 23:24 UTC

Some of the first promises of AI chat bots are being re-evaluted and found to not be fulfilling.

It's failed the bar. It's not creating working code.

#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 23:22 UTC

Publishers, traditional and non-, will always need editors.

#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 23:21 UTC

Now we're watching AI change editing and publishing.

#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 23:20 UTC

Editing books from the late 1900s, editing books said that editing on a computer was slower than on paper.

Anyone think that now, asks @scieditor.bsky.social

#Editors24

0 replies 0 reposts 1 likes

Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 23:07 UTC

Closing keynote with the fabulous @scieditor.bsky.social coming up!

#Editors24

0 replies 0 reposts 2 likes

Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 21:21 UTC

Q: How do you make content evergreen?
A: Something that is always asked, something that doesn't change and is a foundational piece of information for that audience.
#Editors24

0 replies 0 reposts 1 likes

Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 21:15 UTC

Q: Why would your audience read your stuff if everything is already out there?
A: The content might not be reaching your specific audience. And people are interested in YOUR voice.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 21:12 UTC

When we give away our secrets, what we're giving away generally aren't secrets. They're just packaged in a way that they get.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 21:10 UTC

Think about seasonal events/needs for your clients that intersect with your services to drive content ideas.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 21:08 UTC

Not only do you reach more people but you're not constantly creating new content. And by pitching, you look like you're in demand.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 21:05 UTC

Content marketing can be reused. Forex, you write an article and then use that to pitch a podcast for an interview. Then you use that interview to pitch a conference session.

Leticia calls it regifting. Take that mindset to help you to pitch them.
#Editors24

1 replies 0 reposts 1 likes

Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 21:02 UTC

Avoid overwhelming your audience in your content. Forex, 11 strategies in a blog post. 1-2, with explanation and examples, allows the audience to put them into practice.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 20:59 UTC

Some content topic types:
How to
Provocation
Reviews
Tutorials
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 20:57 UTC

What questions do your clients ask over and over? Those are ideal topics for content marketing.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 20:56 UTC

What topics will you cover? How to hire an editor and the like is okay but it doesn't address the audience's problem. Figure out what questions your audience are asking and answer those questions.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 20:53 UTC

Your clients may say they're on social media. You can ask more questions: where do you go for info on your craft, to learn new skills, etc.
#Editors24

0 replies 0 reposts 1 likes

Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 20:52 UTC

If you don't have the capacity to run your own vehicle (blog, podcast, etc.), pitch existing vehicles. The benefit of providing content for another publication is someone else is marketing the content. You just have to create it.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 20:50 UTC

To find out where they hang out, try asking a former or current client. Where do they get information? What blogs do they read, podcasts do they listen to?
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 20:47 UTC

Next: where do you publish? Where does your audience spend their time?
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 20:46 UTC

How do you define your specific client? Think about your favorite client, a well-known company, or a subset of a niche you work in.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 20:44 UTC

Content marketing about helping other people out. High-value content marketing gives something specific to your specific audience.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 20:42 UTC

She also does live talks and webinars. She's offering high-value information with potential clients.

#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 20:41 UTC

Leticia writes a column as a primary form of content marketing.

#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 20:40 UTC

Marketing: giving away your secrets to people who could become your clients.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 20:38 UTC

Many editors feel icky about marketing, often because they're thinking about ads (interruptions) and sales (make this decision to spend).
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 20:30 UTC

After a generous lunch break, I'm attending Content Marketing without Social Media with Letitia Henville.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 18:28 UTC

Editors are good at figuring things. If you help a client figure something out, that's a service you can charge for.
#Editors24

0 replies 0 reposts 1 likes

Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 18:27 UTC

Should you offer a lower rate for a new service?

Says Shelly: determine your skill level. If your skills are well developed, no need to discount your rates.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 18:25 UTC

Any agreement should address scope creep: what happens if a project needs more work? What happens if the client wants more work than what's originally agreed to.

#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 18:23 UTC

Q. Formal contract or an email conversation with all the details?
A. For new clients, Shelly does a formal contract.

#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 18:20 UTC

Q: Should you list your service prices on your site?

A: It depends on your clients and how you operate. Shelly doesn't post prices. They want all the details before they give out a price.

#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 18:17 UTC

Ask things like:
Is there a problem you can solve for a current client?
Can you update your service offerings?
Can you complete the service on a trial basis in exchange for an honest review or testimonial?
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 18:15 UTC

Merge your skills and interests into a new service. Forex:
Maintaining a schedule, critical thinking + social issues = editorial manager for a blog or other publication for a nonprofit
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 18:08 UTC

What are your interests? A few of mine:
Social issues
How businesses run
Marketing
How things work
How to do things

Think about who might be writing about them?

#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 18:04 UTC

What skills are you applying when you're editing? Here are a few of mine:

Critical thinking
Editorial judgement
Maintaining a schedule
Problem-solving
Marketing

#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 17:58 UTC

Shelly notes that you need CONFIDENCE.

You have skills and they are applicable in many ways.

Fake it until you make it!

#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 17:57 UTC

Mindset is important too. Seize openings when they occur or create your own.

When you see a problem a client has that you have the skills to solve, offer to help.
#Editors24

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Erin Brenner (she/her) @ebrenner.bsky.social
[ View ] Jun 23, 2024 at 17:53 UTC

Take stock of your interests and see where they merge with your skills.
#Editors24

0 replies 0 reposts 2 likes