I wrote about how Meta shipped Threads in ~6 months, reaching 100M users on the first week. It was impressive. But there's a lot of backwind there of course (Instagram!)
What I find just as impressive: Bluesky. ~10 engineers. 5 million users in about a year from launch, 2 years from devs start.
The only reason I have a Threads account is because somebody I needed to stay in touch with is on thereβand now I can't remember who that was! It was either the super for my new apartment building or the manager for the paid parking lot I used for a while last Winter....
Hate it when that happens.
Going from zero to something, with a very small team, and while building a novel architecture (decentralized social network!) is a completely different beast.
What is the engagement level on Threads? I don't know if anyone I know uses it. I won't start an account there, I use Instagram & FB, but only for personal connections now.