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JM@jonmarke.bsky.social |
Could Coca-Cola do a successful rebrand? Sure as shit, they've got advertising muscle and a lot of money, and it could be done. But would they do it in a rush, and burn down their existing brand as they go? Nope. Not even if they were hemorrhaging money. Incumbency has HUGE advantages.
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@pkye.bsky.social
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Not sure how much incumbency will help when the incumbent has an approval rating in the mid-30s. He's on course to lose the election.
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JM
@jonmarke.bsky.social
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Need something really good before the change makes up for losing those advantages.
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