i don’t know how to properly describe it or measure it, but being memable or at least having a campaign people want to post about is kind of crucial in elections and biden & his comms team have totally misunderstood that, just the cringiest half-hearted posts from a playbook over a decade old
“I’m not voting for the president with the most successful legislative accomplishments ever because he isn’t making funny memes!” Perhaps his most fatal flaw really is that he insists on communicating to Americans like adults rather than brain rotted tik tok addicts they probably are
like most people today don't get their news from traditional sources but instead social media, and while that's definitely a bad thing, politicians need to adapt to that