The secret to Tractor Supply is that they are rural/suburban, and the massive pet supplies section brings in a very diverse crowd. They compete as much with PetsMart as they do with Lowes/Home Depot.
Being welcoming has been part of the brand for years.
The first one in my area is on a main highway in city limits. Weird. A very diverse clientele who mostly buy pet supplies and garden equipment.
I wonder how this will play at that store.
Can confirm, used to go there mostly for their (very nice relative to my area’s petcl) self-service Dog baths. Always liked their selection; often picked up other lawn/garden stuff there- not anymore, though.