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Kevin Collins@kwcollins.bsky.social |
Doesn't that metaphor fall a part a bit when considering that the most loyal brand consumers are also high engagement?
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Omar Wasow
@owasow.bsky.social
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Fair point. I wasn't trying to imply that high engagement precluded attachment to a brand. Rather, thought was if you asked the highly engaged about purchase, they could discuss specs, features, etc. in addition to brand whereas less engaged would have little more than reputation to go on.
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