Rishi Sunak's response to the betting scandal is the problem with his campaign in microcosm: the things he is saying about it are obviously not true, everyone watching knows it is not true, and the obvious contempt that shows for his audience further aggravates people:
I am struck by the fact that the latest Lib Dem election literature has a big picture of him, in the clear expectation that this will get more people to vote for them.