Project 2025 was from the Chris Rufo school of fascist communications, where you discuss your evil schemes out loud, confident the "normies" are not paying enough attention to notice.
But now it seems less politically engaged people are taking notice.
The blueprint for project 2025 was the best kept secret for decades. No one knew the Federalist Society & Citizens United were getting funded by Billionaires to design it. It was already being implemented long before Trump. Not just SCOTUS, but School Boards and Municipal offices across the country.
Why read past headlines: If you wonder why Trump and his cronies say terrible things out loud that should turn off swing voters, this article explains it.
But it's a high-risk/high-reward fascist strategy. With Project 2025, it may be backfiring.
I remember trying to get people to pay attention to Project for the New American Century (or whatever it was called) in the late 90s where the people who would become the Bush Administration laid out that their key foreign policy objective was the invasion of Iraq.
Nobody cared.