The thing about Tractor Supply is that it's recent growth is driven almost entirely by chicken sales, to the tune of 11 million chickens a quarter.
Chickens, famously, are pretty good at making more chickens.
Lowes, which has a pretty good DEI record, now sells chicken feed and supplies.
Do most of my livestock/chicken supply shopping at the local co-op. Rural King on occasion. I try to stay out of Tractor Supply as much as possible, even before the latest hubbub.
Tractor Supply doesn't really survive as a suburban lifestyle brand. It needs chicken people. And chicken people are overwhelmingly delightful weirdos.