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Micah@rincewind.run |
Apple ads, 1984: “we will save the world from dystopian conformity” Apple ads, 2024: “we will crush all of human creativity into a small rectangle” marketing is marketing, but it’s very instructive to see the image they think they’re selling us and how much bleaker it is
27 replies 87 reposts 410 likes
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Hawaiian-ish Kelly🌺
@hawaiian-ishkelly.bsky.social
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THIS RIGHT HERE! A STEM teacher told my students to stay out of those Mickey Mouse classes that I teach (history/humanities) because all they’ll ever need from now on is STEM. And…here we are!
1 replies 0 reposts 5 likes
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Thomas van der Heiden
@blindgoblin.bsky.social
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Apple hasn't targeted creatives correctly in many many years. They used to be the go to for photo, movie, and audio editing. Now, software companies barely support MacOS.
0 replies 0 reposts 0 likes
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̡̢҉̲̗͓̬͈̯̝̝͉͝3̶̴͍̀͞
@zethxm.bsky.social
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remember that scene from the I, Robot movie where Will Smith is roasting a tech executive by imagining basically this ad campaign
0 replies 0 reposts 0 likes
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Ted & Ro
@brandtandstein.com
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The product itself looks like it’ll be good for us but goddamn, that advert was bleak
1 replies 2 reposts 8 likes
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Terra 🌲📚🇨🇦
@macterra17.bsky.social
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Dang, I clicked it to look and then got stuck over there for a bit too long. I need a puff.
0 replies 0 reposts 1 likes
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Trash Mammal
@neilbog.bsky.social
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Sherwin Williams logo level of marketing hubris.
0 replies 0 reposts 2 likes
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s. e. smith
@sesmith.bsky.social
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Thinking about this mechanized destruction in light of the AI-ification of everything and how actual creative endeavors are being literally and figuratively flattened in an eternal quest for profits tells me a lot about how tech companies view the world.
2 replies 11 reposts 43 likes
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@waterloo45.bsky.social
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Maybe they share children together
0 replies 0 reposts 0 likes
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@waterloo45.bsky.social
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Tim loves Elon
0 replies 0 reposts 0 likes
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Roland Muts
@rhcmuts.bsky.social
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Best commercial ever showing what commercials are about.
0 replies 0 reposts 3 likes
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Nekrởtzar
@nekrotzar.bsky.social
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Did they really show an emoji having an eyeball pop out if its socket or did I hallucinate that?
1 replies 0 reposts 8 likes
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Tamreen
@scriptor.bsky.social
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holy shit. I'm more convinced that the only devil's advocate we actually need is someone in every tech company meeting going "for fucks sake are you asshats actually hearing yourself here"
1 replies 5 reposts 15 likes
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ₚᴀɴᴺᴼᴺɪᴄₐ
@acinonnap.bsky.social
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0 replies 0 reposts 0 likes
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Sean Eric Fagan
@kithrup.bsky.social
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As I said: 100% the opposite of the 1984 ad.
0 replies 0 reposts 2 likes
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Antonia B
@antoniab247.bsky.social
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Causing your target audience to feel anguish and despair is certainly a choice... "Look! The focus group is crying!!" "Those aren't happy tears, Tim..."
0 replies 2 reposts 5 likes
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Minarky (he/him)
@minarky.bsky.social
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Jeez, that's painfully unsubtle.
0 replies 0 reposts 1 likes
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Robin Broshi
@eastsidegadfly.bsky.social
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0 replies 1 reposts 3 likes
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@vonhonkington.bsky.social
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But the engagement consultant said people love the hydraulic press tiktoks
0 replies 0 reposts 2 likes
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@calizaybak.bsky.social
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What kills me is they think thinner is the killer app, like has anyone any complaints there in the last three or four generations of devices?
1 replies 2 reposts 7 likes
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Fenix
@draconicfenix.bsky.social
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Just hearing about it made me think of a Pokémon ad from around the turn of the century, in which a busload of Pokémon get compacted down into a Gameboy. Then I saw it and no, that's actually horrifying in a way the Pokémon ad somehow never was.
1 replies 0 reposts 0 likes
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SanMarcos 🍉🍒🚤🏭 Meme thief
@sanmarcos.bsky.social
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I hated to see the guitar get crushed. I would rather have that than the ipad.
0 replies 0 reposts 2 likes
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Genderflux Superfluid
@rewhan.bsky.social
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Man, if I wanted to sell my product to artists, I would perhaps NOT film a commercial that appears to have naked contempt for everything artists are and do... Just a thought.
0 replies 0 reposts 9 likes
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Iron Raptor @ TFCON2024
@ironraptorstudios.art
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This will probably end up being like the outrage of the death of Cecil the Lion. Lots of backlash and death threats. Then time goes on and Kenya reinstates hunting for profit when nobody is paying attention anymore or the hype dies down. I'd say using the company name as a pejorative works.
0 replies 0 reposts 0 likes
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Buttadeus
@thewanderingjew.bsky.social
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Man, what an unexpectedly horrifying ad! The concept of "look at all this neat stuff you can do in this tiny rectangle" is fine, but it was so violent!
3 replies 0 reposts 20 likes
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Jason Skiles
@jasonskiles.bsky.social
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The ad just makes me sad and grossed out. I mean, I see where they're going? But all that nice stuff getting crushed just makes me sad. And WTAF with the toy getting its head crushed and it's eyes popping out are you serious with this?
0 replies 0 reposts 7 likes
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I don't want to wear pants
@xehtfodrol.bsky.social
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"only through us can you accomplish anything"
0 replies 0 reposts 1 likes
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@nerdykris.bsky.social
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Someone else pointed out how just a minor change to putting the items into the tablet like it's a portal changes the entire message from "We will destroy these things" to "look at how this can help you as an artist".
1 replies 2 reposts 9 likes