"Your movie is in a movie theater and someone pays you twice the cost of a Big Mac or so to watch it one time" is such an incredibly robust business model and the studios have been trying to kill it my entire life because they think the golden eggs should come out a little faster.
If movie theaters were doing robust business right now then it wouldn't surprise me if instead of (just) starting their own streaming networks instead of licensing movies to tv, cable, streamers, Studios would be buying more theaters to maximize revenue. www.dallasobserver.com/arts/studios...
It’s interesting how little time executives spent thinking about the trailing revenue of syndicated distribution. Streaming services fit into syndicated distribution at the same tier as cable television networks.
I feel like theatrical, home video, TV, and VOD/rental each had their own niche and subscription streaming just kinda cannibalized all of them only to be the least sustainable model but here we are because number must go up no matter how it wrecks us long-term
How does the hardware fit into this argument? Through the 90s and early 2000s, screen sizes were like 34", resolution was SD, and cost a lot of money. Bigger screens that are cheap and an internet that delivers HD limits the relative utility of theater (sound system with big HD visuals).
Every revenue stream connected to that, home video, television, merchandising etc was built off that hype and prestige generated by a theatrical debut and exclusive theatrical window.
Old school movie studios hated giving a percentage to theater chains. But current multinationals have a gleeful nihilism about theater chains, think they’re chum and cannot wait to warm their feet against the warmth of their collective funeral pyre
I feel pretty strongly that the MCU faceplant has less to do with hero fatigue and tertiary characters (People went to go see Ant-Man twice, the GOTG were D tier heroes) and more to do with MCUTV training everyone to just wait until it hits Disney+.
That genie is not going back in the bottle.
It's an inevitability under capitalism. People whose only "skill" is having money and making the line go up get in charge of everything, and start tearing things apart to sustain that "growth". Insanity.
They pursued recurring revenue that looks so good on spreadsheets at the cost of actually making money. It was a dumb decision. I do think there was probably more data showing people were moving to streaming and theater attendance was slowing that fueled some of this though, it wasn't all stupidity.
Don't forget how they saw residuals and other parts of the long tail and felt they should get to keep it all, that they were leaving money on the table that was rightfully theirs, and saw streaming as one more opportunity to keep it all.