The UK media is giving a tiny party like Reform unprecedented coverage - way more than the larger Lib Dems and Greens get. Lots of reporters at the NEC today. This is exactly what happened with Trump in 2016.
Related is the endless fascination with who is up and down in the polls, rather than any sort of analysis or engagement with their policies that nominally drive that
however one big difference is that Farage's personal popularity means there is just that natural limit to what he can do, in the US in a strict two party system added to the reglious element it is different.
Just as they did with Johnson on his way up - lionised his โrenegadeโ behaviour. Ignored his buffoonery and the car crash failures of his London Mayorship.
It was always going to be like this
I wonder if some social media platforms are accepting money to throttle particularly effective "influencers" of a particular persuasion like Russell Brand etc.?
The fallout and autopsy on the election will be illuminating
The media in the UK and US are complicit in normalising very non-normal political candidates. They're too wed to the gossipy horse-race model of political coverage, too excited by Trump and Farage's transgressiveness, too focused on creating outrage (and thus clicks). History won't judge them well.
It's genuinely pretty sickening. Farage would be a vastly reduced influence on the narrative without the staggering volume of free, uncritical publicity he receives.