Note well, "Luca" and "Turning Red" were the Pixar movies (along with "Soul") that were released directly to Disney+ during the pandemic. Luca was the #1 streamed movie of 2021; Turning Red was the #2 streamed movie of 2022. That seems pretty universal. (Soul also streamed well + 2 Oscars.)
I have always wanted to know what the original Merida story was, before they took the movie away from Brenda Chapman and gave it to a man to add silly goofy man stuff to it.
It's obviously 2 movies smashed togther.
I am quite sure all of these movies turned a net profit. Which is what Disney actually cares about.
But they didn't turn toy story level profit and a company like Disney doesn't just want to make money.
It wants to make ALL the money.
I literally had an old Disney artist tell me he felt all the movies “failed” because they weren’t telling “universal” stories.
By which he clearly meant “white cishet stories.” There was no question in my mind that’s what he meant.
I suspect what it really being said here is that "Cars" and its sequels, among the worst Pixar movies, have pulled in billions in merchandise ($10B+ and counting) while movies like Luca and Turning Red have not and do not; thus Disney wants more merchandisable movies from Pixar, because money.
I really liked Turning Red. And, you know, never was a girl, not from a family of recent immigrant, etc. Also don't have an inherited shapeshifting power.
Stories about an individual aren't only interesting to people with a similar set of circumstances.
It's ok. Animated movies take years to put together. They are just reassuring Wall St. white investors & equity firms right now that white supremacy patriarchy will be upheld while doing all sorts of stuff in development outside that brief. They've been saying this type of placating stuff for years.
Only 50% of the population will get their period. Not universal. The only truly universal stories are "teen white boy gets bitten by radioactive spider" and "middle-aged white man destroys his life by having an affair with a 20 yr old from work"
Sure sounds like "clear mass appeal" is when a movie is about a man, while "autobiographical tales" is when a movie is about a woman
Now before I look up the gender proportion in the population, let me take this big sip of water
Audience habits changed and so did revenue sources, but for some reason executives still want to blame movie themes and diversity for drops in income before they adjust to the changes in the business environment
Turning Red is one of my and my daughter's favorite Pixars, and it was refreshing to see a story rooted in a particular time and place (Toronto Chinatown, 1990s). Much richer than most of the other films.
I loved watching LUCA with my nephews. They were also surprised when I pointed out that one of the animators was a buddy of mine; we had both worked together at an animation studio in New York. He helped me out while I was learning the ropes.
Also, I made the mistake of going to see Elemental in theatres, it did not have the usual Disney/Pixar appeal and really fell apart from the middle forward, not selling the chemistry of its two leads very well. It seems like that would be a NO-BRAINER for Disney of all studios but... well...
I liked Lucas, but I liked Turning Red a little more, Lucas was lovely for its setting but Turning Red had so much cuteness and a great payoff at the end. Lucas didn't really tie it in a knot for me.
I haven't actually seen the Inside Out movies yet or Soul. Soul looked pretty boring for my tastes.
I cannot express how fully absurd a decision it feels to focus more movies like Toy Story 4 or Cars 3 rather than Turning Red and Luca. My nieces have asked to see Turning Red so many times! (because it's great!) If Disney can't make money from these movies, they are not good at their jobs!
Nobody seemed to have any issues with Coco and Moana. Encanto was a ton of fun and would have made money outside the pandemic. COVID got kids used to watching movies at home and the fact that all the have parents pay for Disney+ means parents are not going to the theaters as much.
I swear, sometimes it feels like so many box office analyses act like either the pandemic didn't happen, or that the theaters aren't still feeling the effects. "Why didn't this movie in 2021 do as well as the one from 2019? Must be the audiences didn't connect, no other reason."
In an industry dominated by appearances, it shouldn't be surprising that the appearance and affect of success is more important to the studio heads than actual material success.
Tbc the quotes "focus less on autobiographical tales" & "movies should be less a pursuit of any director’s catharsis and instead speak to a commonality of experience" is the Bloomberg author's own gloss on a conversation with Pete Docter, who directed Soul (and Inside Out, Up, and Monsters, Inc.)
Historically, whenever Disney tries to make every next thing The Next Thing, it falls on its face.
You can’t realistically expect every major release to be a four quadrant banger.
The funny is: of the 4 films they mentioned, only one of them “bombed” (w/out Disney trying to retroactively obscure anything) & that was the film that they very explicitly tried to heap as much “mass appeal” on to in the most unauthentic way possible.
Luca was an amazing movie.
But you know what would have made it even better?
Profane Marxist Dolphins. Radical revolutionary cetacean mammals make everything better.
I haven't been to a theater in 4 years. Probably won't ever go again.
They are loud, sticky, expensive. Why spend money there when I can watch it at home. I don't find the "experience" to be fun.
They really don't like to pay attention to streaming numbers, because they're too focused on "growth" and a pursuit of infinitely scaled profit, and streaming won't do that. :(